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Daily Web Traffic on Coinbase and Binance Soars

August 2019 Exchange Review shows market share of exchanges graded AA-E drop in August, with top-tier exchange volumes seeing the largest decline.

Key highlights

D-rated exchange LBank saw an average trade size of roughly fourteen times that of AA-rated Coinbase (for BTC-USD and BTC-USDT trades).

In terms of trade count, LBank traded an average of 11,000 trades per day, while Coinbase traded around 68,000 trades per day.

D-rated Bitmax, a trans-fee mining exchange, constituted roughly half of all USDT volume.

USDT trading volume on Bitmax was generated predominantly by two stablecoin markets: USDC-USDT and PAX-USDT.  From the end of June 2019, the exchange saw significant trading volumes from these two pairs, only to drop off abruptly at the beginning of September.

Despite a significant decrease in trade volumes, daily web traffic on Coinbase and Binance increased greatly.

For Binance and Coinbase, daily unique visitors (estimate based on Alexa data) were up 68.5% and 123.6% respectively since July.

Binance was the most popular exchange in August, followed by Coinbase and BitTrex with 92,593, 89,969 and 22,237 daily unique visitors, respectively.

Exchanges graded AA-E (according to the CryptoCompare Benchmark) saw their market share drop in August, with top-tier exchange volumes seeing the largest decline.

Exchanges with grades AA represented 3.3% (21.74 billion USD) of total aggregate volume in August, down 30.0% (from 31.06 billion USD in July), while those rated A and B represented 12.0% (80.21 billion USD) and 4.2% (28.28 billion USD) respectively, down 35.0% (A) and 42.3% (B).

Lower-tier exchanges still dominate

Trading volume is still dominated by lower tier exchanges, with D-E rated exchanges representing 71.1% combined (473.84 billion USD).

Crypto-to-Crypto trades were down nearly 20% in August

Volume from crypto to crypto exchanges decreased 19.16% in August, while volume from exchanges that offer fiat pairs decreased 14.90%.  Binance was the top crypto-to-crypto exchange by total volume in August. The exchange saw trades of 28.45 billion USD (down 41.46% since July).  This was followed by OKEX and CoinBene at 28.41 billion USD (down 38.06%) and 28.01 billion USD (down 28.7%) respectively.

The full August Exchange Review can be found here.

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Written by Ravi Gupat

Ravi grew up in India and graduated in Economics. He is a serial entrepreneur who has founded and exited several companies in tech and media over the past 15 years. He is also an early stage investor and advisor in various blockchain-based companies.

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